LEAGUE OF LEGENDS /
LEAGUE OF
LEGENDS /
Lolcito X 100pre
in LATAM
We’re not going to lie, when we found out we won this project it was a little weird. We were originally invited to compete to develop the advertising campaign, however our pitch was so visually appealing that the brand asked us to take charge of the entire execution in terms of design and graphic elements of the action. Bittersweet news that left us with a feeling of “yes we won, but no”. When it comes to the fact that our first official approach to the most important video game of the last decade is to brand its 10th anniversary celebration throughout Latin America, of course it’s good news.
10 YEARS
Under the premise that the phrase “LolcitoXsiempre” meant (an expression used organically by the community of the region), which fused with the DNA of the concept presented in our original pitch, “10 years without pausing”, was born an extremely bold, challenging and different proposal that was completely different from any other project that we had previously worked on in visual terms in the studio.
Noisy,
The deliverable consisted of a “brand bible” that provided the graphic elements to dress up the entire campaign for the entire region. Logos, illustrations, animations, typographies, photographic style, color palette, letterings and an endless number of elements were developed, which together, unlike the current design trend, consisted of a noisy, trashy and even grunge tone. With this development, all the visual needs of the entire campaign were addressed, from audiovisuals, activations and give-aways, to digital content, streams and outdoor materials. Maybe we didn’t win the whole campaign, but winning what it should look like reminded us how much we love creating and designing brands, so much so that it triggered us to launch a new project, Ramona: Design Studio.
of impacts to total networks
(*2 million were on Twitter – the most relevant network for news and information).
interactions with content
views
engagement rate
(+260% than the category average: 1.11%)
