If one thing is clear, it is that sweat is annoying. Uncomfortable. It makes you feel bad and is totally unpleasant. That’s why Old Spice decided to launch: Old Spice Sweat Defense Extreme Protect. The antiperspirant of the family with protection as long lasting as its name, developed specifically to fight against the public enemy of every human being: Sweat. And obviously the best way to fight a villain like this is to transform yourself into an action hero. That’s why we created #DuroDeSudar. A campaign where we gathered a special squad of Digital Creators, who through various content went through arduous training to become the toughest, most indestructible and least likely to shed a drop of sweat and thus prove who was the most #ToughestToSweat.