VALORANT /
Spike News
WEEKLY OF THE GAMER COMMUNITY
2 years,
The solution was clear, through a co-creation with Riot Games we created Spike News, a weekly content that in just 45 seconds communicates a selection of the most relevant and fresh VALORANT information, which is curated from a pool of global highlights provided by each of the Riot Games offices in all regions of the world, specifically to be shared with the Latin American community. Over the course of 2 years, more than 100 contents have been produced thanks to a perfectly planned and executed production process.
As a result, the project was renewed for a second year, turning from a format that began as a parody into a real newscast that week after week feeds the entire VALORANT community in Latin America.
of impacts to total networks
(*2 million were on Twitter – the most relevant network for news and information).
interactions with content
views
engagement rate
(+260% than the category average: 1.11%)
